Our global enterprise software fieldwork often centers around  "solution use cases" - working to identify the problems customers are trying to solve, and why. This helps MARKER identify those solutions that customers consider "platform/whole" solutions, and which vendors have them ... or will.

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We pay deliberate attention to competitive product intelligence - specifically, why customers choose vendor A instead of vendor B - as well as present and future IT spending trends. Not just "where" IT budget is moving from one need to another, but "why".